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Privacy Policy

Last Updated: 05/01/2025

Welcome to Platehound (“Company”, “we”, “our”, “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our subscription-based license plate checking service (the “Service”).

1. Information We Collect

We collect the following types of user data to provide and improve our Service:

Personal Information: Name, phone number, and email.

Subscription & License Plate Data: Desired personalized plate number, relevant state, and (if required) VIN, state, and existing plate number.

Payment Information: Processed securely by Square. We do not store full payment details.

Analytics Data: Collected via Google Analytics to analyze usage patterns.

Cookies & Tracking: Used for authentication and analytics.

2. How We Use Your Information

We use collected data to:

  • Check personalized plate availability per your subscription plan.
  • Provide account access, process payments, and manage subscriptions.
  • Notify users of plate availability updates.
  • Improve and secure our Service.
  • Comply with legal and regulatory obligations.

3. Data Storage & Security

  • User data is stored on secure databases.
  • While we take precautions to protect your data, we are not responsible for breaches caused by third-party service issues.
  • If a user deletes their account, their data will be removed within 90 days.
  • If a user suspends their account, we retain their data until they:
    • Resume their subscription,
    • Delete their account, or
    • We decide to remove their data after at least 90 days.

4. User Rights & Data Deletion Requests

Users may request expedited data deletion by deleting their account and emailing scott@platehound.com.

Expedited deletion requests will be processed within 7 days.

5. Third-Party Services & Data Sharing

We do not sell or share user data with third parties. We use trusted partners including:

  • Google Analytics — for tracking usage patterns.
  • Square — for secure payment processing.
  • Postmark — for email distribution purposes.

Each service operates under its own privacy policy governing data handling.

6. Cookies & Tracking

Platehound uses cookies for the following purposes:

  • Authentication: To maintain logged-in sessions.
  • Analytics: To improve user experience and service performance.

By using our Service, you consent to our use of cookies.

7. Children's Privacy

There are currently no age restrictions for using the Service.

8. Governing Law

This Privacy Policy is governed by the laws of the State of California, United States.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Continued use of the Service constitutes acceptance of any changes.

10. Contact Information

For any privacy-related questions, contact us at scott@platehound.com.

By using our Service, you acknowledge that you have read, understood, and agreed to this Privacy Policy.